![]() ![]() “Overall, health and wellness have been more top of mind than ever before, and there is a growing interest in taking a holistic approach to health,” says Susan Mitmesser, PhD, sleep expert and vice president of science and technology for Pharmavite LLC, and a member of Nutritional Outlook’s Editorial Advisory Board. Sleep is now viewed as integral to total health. Consumers are purchasing pillows, sleep masks, trying sleep apps, and experimenting with sleep supplements as part of a multistep sleep solution customized to their needs.” ![]() “Consumers continue to seek out natural sleep solutions, maintaining the momentum in sales from 2020,” says Wajih, adding, “Through 2021, consumers have continued to focus on health and wellness habits, including sleep regimens. Sleep support products are in high demand these days. adults sponsored by supplements brand Life Extension found that while 91% of Americans surveyed believe sleep is important to health, 59% said they feel tired most of the time. Graham Sorkin, chief of staff at The Functional Chocolate Company, cites a 2018 Consumer Reports survey 1 that found 80% of Americans even back then reporting trouble sleeping at least once a week. Though the pandemic exacerbated the problem, struggles with sleep aren’t new. “The American Academy of Sleep Medicine found that Americans continue to report sleeping problems since the start of the pandemic, and the increase in stress levels can attribute to this growing sense of restlessness,” says Hanan Wajih, chief marketing officer for supplements brand Natrol. COVID-19 robbed us of many of the things we love. ![]()
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